About Fabrix - FabriX


What is Fabrix?

Leading the Digital Fashion Revolution from Our City to the World

FabriX isn’t just showcasing the future of the fashion industry – we are building it. Launched in 2022, we are a launchpad for the world’s hottest fashion designers and brands, providing a platform to unveil and monetise their most innovative digital fashion creations.

Our success story began in Hong Kong, but our influence has gone global. After an electrifying FabriX Digital Fashion Roadshow at London and Paris Fashion Weeks in 2023, we are setting the stage ablaze at ComplexCon Hong Kong 2024 – the festival’s much-anticipated debut outside the US. These experiences has paved the way to even greater possibilities.

Our vision? To be the leading curated marketplace of all things Digital Fashion worldwide, by connecting the industry’s top tech partners, designers, brands and thought leaders. Together, we are shaping a future where digital fashion becomes a part of everyday life, through gaming platforms and other emerging applications. Imagine a Digital Fashion Hub where innovation and artistry meet commercial opportunities. That’s FabriX.

fashion meets future

Digital Fashion

Digital fashion exists at the intersection of creativity and technology. Whilst the ideation and conceptualisation stages of digital fashion collections may take place offline just like traditional fashion, digital fashion heavily employs the use of visual representation powered by computer-aided design, 3D animation and imaging, and Augmented Reality (AR) technologies.

In contrast with traditional fashion design involving time-consuming and costly processes, digital fashion softwares allow designers to truly stretch their imagination in the virtual world – experimenting with colours, material, textures, forms and finishes before fitting their creations on models in virtual dressing rooms. This enables digital fashion designers to rapidly accelerate the design and prototyping phase with significantly lower costs, fewer resources and in a highly-sustainable manner.

With the advent of gaming, blockchain technology and the Metaverse, consumers and designers have begun to take note of the rising importance and value of virtual assets, whether as items of online self-expression or investment instruments. Fashion labels and luxury brands too have embraced digital fashion by launching exclusive digital-only collections and establishing retail presence on virtual platforms. As the line between physical and virtual steadily blurs, digital fashion will continue to redefine how we design, market, purchase and wear fashion garments.

Shin Wong
Project Director
Declan Chan
Fashion Curator
Winnie Cho
Kamie Lam
Project Manager
Ricky Chu
Project Executive
Carita Fong
Project Executive
Jack Pun
Senior Manager
Programmes & Events
Howard Cheung
Senior Executive
Programmes & Events

PMQ (formerly Hollywood Road Police Married Quarters) opened its door in April 2014 and is Hong Kong’s definitive hub for creativity. A platform for local creative talents to showcase their work and creations, PMQ is home to over 100 local young create-preneurs; a showground for homegrown and international artists, and the leading creative lifestyle destination right in the heart of our city.


Create Hong Kong (CreateHK) is a dedicated office set up by the Government of the Hong Kong Special Administrative Region (HKSAR Government) in June 2009 to spearhead the development of creative industries in Hong Kong. From 1 July 2022 onwards, it is under the Culture, Sports and Tourism Bureau. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, and promoting Hong Kong as Asia’s creative capital and fostering a creative atmosphere in the community.