Paolina Russo seamlessly merges futurism and nostalgia through community-driven craft and innovation. From their London-based studio, Paolina Russo and Lucile Guilmard combine artisanal methods with industrial production, creating a fusion of traditional crafts and modern technology. By distilling the essence of craftsmanship, they propel it into new, contemporary directions.
Their work modernises and challenges traditional crafts such as knitwear, natural dyeing and wood carving – resulting in a distinctive aesthetic that blends folkloric tradition with futuristic innovation. Paolina Russo thrives on a collaborative ethos, working closely with makers in factories. This approach allows the brand to continuously push the boundaries of sustainable fashion.
Paolina Russo has been recognised in the 2024 Forbes 30 Under 30 list for Arts & Culture. They are the current recipients of the Paul Smith Foundation’s Residency at Smithfield Studios and winners of the Zalando Visionary Award in 2023. Additionally, the brand was a finalist for both the LVMH Prize and the International Woolmark Prize in 2023.
