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FabriX

(English) fashion meets future

(English)

Digital Fashion

Digital fashion exists at the intersection of creativity and technology. Whilst the ideation and conceptualisation stages of digital fashion collections may take place offline just like traditional fashion, digital fashion heavily employs the use of visual representation powered by computer-aided design, 3D animation and imaging, and Augmented Reality (AR) technologies.

In contrast with traditional fashion design involving time-consuming and costly processes, digital fashion softwares allow designers to truly stretch their imagination in the virtual world – experimenting with colours, material, textures, forms and finishes before fitting their creations on models in virtual dressing rooms. This enables digital fashion designers to rapidly accelerate the design and prototyping phase with significantly lower costs, fewer resources and in a highly-sustainable manner.

With the advent of gaming, blockchain technology and the Metaverse, consumers and designers have begun to take note of the rising importance and value of virtual assets, whether as items of online self-expression or investment instruments. Fashion labels and luxury brands too have embraced digital fashion by launching exclusive digital-only collections and establishing retail presence on virtual platforms. As the line between physical and virtual steadily blurs, digital fashion will continue to redefine how we design, market, purchase and wear fashion garments.