Blog – FabriX

Blog

2025.04.11 Work

Case Study: Paolina Russo and FabriX have created an AR Changing Room at Dover Street Market

We’re beyond excited to unveil our first-ever collaboration with Paolina Russo at Dover Street Market London in April this year. At the heart of the pop-up is FabriX’s commitment to supporting cutting-edge creative talent while revolutionising retail through technology. Collaborating with London-based fashion label Paolina Russo, finalists for the LVMH and Woolmark Prizes, FabriX is showcasing their capsule collection of six coveted designs first worn by NewJeans at their Tokyo Dome concert in 2024.

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2025.03.21 Designers

An Interview with London-based duo Paolina Russo

Committed to sustainability, Paolina Russo works closely with artisans to push the boundaries of sustainable fashion. Get first dibs on exclusive collabs!

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2025.03.21 Designers

An Interview with a London-based Hong Kong Fashion Designer Celine Kwan

Over the years, FabriX has witnessed the journey of “Holly” Celine’s beloved pet and constant muse, whose spirit continuously inspires her collections. This latest showcase tells the evolving story of Holly—from a “good girl” to an “I’m not cute” rebel, fiercely expressing her defiance beneath her seemingly adorable exterior.

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2025.03.21 Designers

The Next Wave of Fashion Talents @ComplexCon 2025

Central to the showcase at ComplexCon is FabriX’s partnership with three emerging designers, carefully selected for their distinctive aesthetics, shared vision and savviness in social, trend and technology with FabriX. These creators exemplify the fusion of creativity and technology, creating collections that resonate with a new generation of trend-savvy consumers. Let’s take a look.

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2024.12.24 Work

Case Study: FabriX Plays Creative Digital Collaborator to Elevate SHANGHAI TANG’s Legacy

As the Creative Digital Collaborator of the “A Journey of Discovery – 30 Years of SHANGHAI TANG” exhibition, FabriX is offered a rare opportunity to illustrate the brand’s values and heritage through the lens of new technology. This materialises in a series of digital experiences, through Immersive cube, AR fitting experience and Mobile desktop station, allowing visitors to explore SHANGHAI TANG’s signature modern Asian aesthetics and discover its heritage and legacy over the past 30 years.

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