Case Study: Paolina Russo and FabriX have created an AR Changing Room at Dover Street Market

We’re beyond excited to unveil our first-ever collaboration with Paolina Russo at Dover Street Market London in April this year. At the heart of the pop-up is FabriX’s commitment to supporting cutting-edge creative talent while revolutionising retail through technology. Collaborating with London-based fashion label Paolina Russo, finalists for the LVMH and Woolmark Prizes, FabriX is showcasing their capsule collection of six coveted designs first worn by NewJeans at their Tokyo Dome concert in 2024.

Reimagining Dover Street Market Retail Experience

FabriX’s AR try-on technology transforms the traditional shopping journey at Dover Street Market into an immersive digital adventure. Visitors can virtually experience Paolina Russo’s striking designs before making a purchase decision. The interactive element extends beyond the store, as customers can download their AR portraits to share across social platforms, creating a uniquely shareable fashion moment.

Exclusive Roblox Avatar Outfits

We’ve also transformed the capsule collection of six coveted designs into 6 exclusive Roblox avatar outfits, bridging the gap between high fashion and immersive gaming. Customers can purchase individual fashion items from this collection on the Roblox platform, allowing them to traverse between the physical and gaming world with the same digital look, breaking the boundary between the two.

If you’re a Roblox player and a fan of NewJeans, don’t miss the chance to dress your Roblox character in trendy outfits inspired by NewJeans! Upgrade your avatar’s look today!

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