Created in February 2022, the brand is the eponymous label of Austrian designer Florentina Leitner. With a background of having worked for Dries van Noten, she has studied Fashion Design since the age of 14 at the Vienna Fashion School in Hetzendorf, and graduated with Bachelor’s and Master’s of Arts from the Royal Academy of Fine Arts in Antwerp.
With a vision to create a bold,fun and vibrant brand for all ages, the brand is characterised by distinctive 3D flowers, floral prints, textile combinations and feminine details – promising to evoke smiles and lift moods at every turn. More than just designing garments, Florentina and her team strive to construct immersive experiences that transport you into a uniquely imaginative world, as presented during the recent Paris Fashion Week.
Florentina Leitner is part of the Paris Fashion Week since SS23 and will continue to launch its new collections in the showcase. Numerous celebrities including Lady Gaga, Kylie Jenner, Ellie Goulding, Ava Max and Zara Larsson have embraced Florentina’s creations. In 2022, Florentina was awarded Belgium’s Emerging Fashion Designer and has gained widespread acclaim and coverage from WWD, Vogue, Elle, ID and many more.