Founded in 2016, PRONOUNCE is an independent fashion house led by Creative Directors Jun Zhou and Yushan Li. Based between Milan and Shanghai, Li is a Central Saint Martins graduate, while Zhou is an alumnus of London College of Fashion and Istituto Marangoni. Merging Eastern philosophy with Western aesthetics, the brand focuses on traditional craftsmanship to create contemporary menswear that challenges gender norms with their ‘Gender Share’ concept.
The duo’s ground-breaking approach has earned them significant accolades, including winning ‘The Latest Fashion Buzz’ prize and receiving a nomination for the Woolmark Prize in 2017. They have also been featured in Forbes’ 30 Under 30 lists for 2017 and 2018.
Recognized as a leading contemporary brand from China, PRONOUNCE has presented their collections at London Fashion Week Men’s and is the first Chinese designer label invited to showcase their work at Pitti Uomo in Florence, Italy in 2019.
