At the heart of “A Journey of Discovery – 30 Years of Shanghai Tang” is FabriX’s mission to unlock innovative artistry and new tech-infused experiences through the power of collaboration, and to pay homage to the story of Shanghai Tang, the global ambassador of “modern Chinese chic”.
As the Creative Digital Collaborator of the exhibition, FabriX is offered a rare opportunity to illustrate the brand’s values and heritage through the lens of new technology. This materialises in a series of digital experiences, where FabriX and Hong Kong-based creative collaborators take visitors back in time to the origin of Shanghai Tang. With the help of Augmented Reality technologies, the AR Try-On Room features 14 of Shanghai Tang’s most renowned archival pieces, where for the very first time, visitors can effortlessly fit into these pieces and delve into the details of their garments, craftsmanship and intricate design. Visitors are also treated to an opportunity to take home a piece of memorabilia and a token of blessing from Shanghai Tang.
Join us for an immersive phygital fashion experience which, we hope, will remain as timeless as the style and cross-cultural elegance of Shanghai Tang, and that it will inspire the continuous development of fashion technology in Hong Kong.
