The future of fashion will not be sewn with threads and textiles, but woven by pixels and programs. As technology continues to bring down barriers and distance, digital fashion presents designers with boundless freedom for creativity, instant global visibility and the opportunity to set the runway ablaze with truly imaginative, trend-leading styles.
FabriX is Hong Kong’s pioneering digital fashion initiative – presented by PMQ, sponsored by CreateHK of the Government of Hong Kong SAR, and created to anticipate this new reality. The pilot programme is founded to nurture and prepare young fashion designers from Hong Kong to be future-ready as they navigate the new frontier brought about by digital fashion and the Metaverse. At the same time, the programme equips designers to capture opportunities from new business models and new revenue streams made possible by NFT marketplaces and platforms globally and in Hong Kong.
Beyond bringing 12 new design talents to the fore and providing them the necessary support, FabriX exposes the participants to collaborations with a community of digital artists, technical experts, animators, social media and digital retail platforms – the new ecosystem that breathes life into digital fashion. This cross-pollination of ideas, knowledge and skillsets is essential to spark the development of a thriving digital fashion creative cluster in the city, building toward Hong Kong’s position as the creative capital of Asia.
Be part of the FabriX experience at PMQ, Hong Kong’s leading creative lifestyle destination. Join us as we weave the future of fashion, together.
