Judy Wong

Jüü Jüü is a jewellery brand with a name phonetically similar to the Cantonese pronounciation for ‘beads’, also coined after the founder’s name, Judy Lacy. The brand’s designs are anchored in the mystical world of fantasy feminist icons from Japanese anime and Chinese divine mythology, characterised by larger-than-life, maximalist aesthetics of the 1990s and 2000s. Established in 2020 during the thick of the pandemic, Jüü Jüü’s range of feel-good jewelleries and accessories seek to spread and manifest energy, joy and positivity for the wearers.